Thermal Transfer Overprinting (TTO) coding technologies in the Snacks industry

Introduction

TTO Snacks White PaperWhite Paper Introduction As the global Snacks Industry continues to grow, this Paper examines how new developments in Thermal Transfer Overprinting (TTO) coding technologies can deliver increased efficiencies and greater margins for manufacturers and contract packers.

The global Snack Industry has so far proved recession-proof,with demand for pre-packed snacks continuing to grow, andforecasters predicting further healthy growth for the comingyears. Recent reports such as the ‘Savory Snacks: Global IndustryGuide’ indicate the snacks market is likely to increase at acompound annual growth rate (CAGR) of 4.5% between 2013and 2016, rising from total revenues of $77.3 billion in 2011 toreach a value of $96.5 billion by the end of 2016.

Characterised by high volumes and low margins, the challengeamongst manufacturers and contract packers in the snackindustry remains how to manage production in order tominimise costs and maximise efficiencies. And, with demand forpre-packed snacks looking likely to continue its upward trend,keeping control of such ‘hidden’ production costs will be key toincreasing profit margins.