Printing promotional games can augment a product offering and any related media campaign, facilitating greater reader engagement, often necessitating access to other media types such as websites and social media, therefore allowing a brand to increase reader participation. It is also an added value offering, giving a printer a differentiated product in a competitive market. High speed printing through the Domino K600i printer allows game data, including graphics, alpha-numerics and 2d, including QR, codes to be printed on the highest speed newspaper and magazine presses or in the finishing process. Simpler alpha-numeric print applications can be met with the cost-effective Domino Ax-Series product range.